60-Second Copywriter

• 17 instant techniques to take you from your initial client meeting though the creation and production of effective campaigns all the way to renewal!
• Real world client stories
• Fully produced commercial examples
• E-workbook to guide you step-by-step to success, with 19 chapters of exercises and techniques to take you from your initial client meeting though the creation and production of effective campaigns all the way to client renewal!

Top Ten Radio Writers’ Block Busters

Over the years, the Hedquist Productions’ team has developed dozens of commercial idea starters we call Radio Writers’ Block Busters^TM.
Here are ten of the most popular ones. When deadlines loom and your mind is blank, these can help you “jump-start” your way to creating spots that touch listeners’ imaginations and make sales.

How To Sell More on the Radio using Stories

They call me “Advertising’s Storyteller” because I’ve been able to get remarkable results for advertisers by telling their stories in commercials.

Now, you can do the same.

I’ve compressed my decades of experience in creating audio stories for advertisers into usable techniques to get results for your clients.
34 Chapters:

• How to pull stories from clients, employees, customers and your own life
• How to transform stories into campaigns
• Dozens of different styles of stories to inspire your writing
• How to create any length story commercials
• Many techniques to create stories quickly

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