One of the most dangerous things you can do in a commercial is fill it with clichés. Using even one can lower your results. Yet that’s what happens with thousands of commercials every day.
Why does this happen? We do it without thinking.
To help you avoid them, I put together what may be the biggest list of these insidious phrases that kill results and insult your audience. You can own it for free:
Jeffrey Hedquist’s List of 334 Commercial Clichés.
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